Company Background: Wardrobe Design is the sole proprietorship of Bill Hoffer. Bill began his career in the custom clothing business back in 1989 in Dallas, Texas with a national company. The first five years he learned the craft and built a clientele before moving to Seattle to open up a new office for that $400 Million Company. For the next eight years, he built a successful office with ten people. The Seattle office was in the top ten, company-wide, in profits by the time Bill decided to get out of corporate life. In Feb. 2002, Bill decided to get back to basics and add more balance to his life. He started Wardrobe Design, and never looked back, enjoying more time with clients and being more involved in the community. After several years of transitioning into a space where he could create a better vision of what he wanted his future to look like, Bill wants to remove the boundary of Washington State and serve clients from all over the U. S.
Summary of Business Strategy: Wardrobe Design is, by nature, a relationship business accelerated by satisfied clients who are more than happy to refer new contacts our way. Strategic partnerships and referral communities are the way of the future. In order to grow nationwide, it makes sense to participate in speaking opportunities for professional groups or associations about “Image and First Impressions”. Bill wants to stay on top of the latest internet marketing strategies and promotional ideas. Bill wants to write a book about his industry and about Image in general. Being seen as the expert, for positioning purposes, is the direction he wants to be headed in.